I’m Alison Kasanga (née Awoyera) also known as 'Ali' to my friends and 'Sade' to my Nigerian family. I don't mind either – just please don't call me 'Al.' 😆
That said, I love everything to do with language and communication. And being of a Jamaican and Nigerian British background, I can code-and-culture-switch til the cows come home. That’s reflected in my career journey:
Started with journalism – Cosmopolitan, Pride and even travelled to NYC to join the team at THE FADER…
Delved into customer publishing at content agencies (Redwood, John Brown Media) and hosted a show on Colourful Radio
And took all I had learned with me along to FARFETCH, where I headed up content for the brand’s first app, then helped build its ToV across all touchpoints
As a Senior Content Specialist from London, I simply love figuring out a brand’s goal, nailing its ToV with best practices and tweaking according to audiences.
I'm also a consultant to small businesses, creating bespoke branding and ToV solutions – and listing them on ITSBLACKOWNED.COM if they fit the bill.
Publications and brands I've written + created for:
FARFETCH, Refinery29, Noisey, The FADER, The Independent, Cosmopolitan Magazine, Swarovski, Monsoon, Accessorize + more.
Want to work with me?